Marketing Northwest

Since 1996 Marketing Northwest has been the Northwest natural food broker

Our Team


Sales Manager/Co-Owner and Co-Founder of Marketing Northwest

Diane  has more than 20 years of experience in the food industry, beginning  with Scotty’s Juicetree in Seattle in 1990 where she introduced fresh  squeezed juices to food service accounts in the Pacific Northwest. Later  she moved on to locally made fresh Artisan breads, calling on food  service accounts.

In  1996 Diane co-founded Marketing Northwest under the guidance of her  father *David Robinson who was a consultant to Marketing Northwest.

*David  Robinson was a Seattle area entrepreneur and co-owner of probably the  first food brokerage on the West Coast, circa 1940s, (Bryson  Brokerage/Lyle-Jones Brokerage/AmPac Brokerage which eventually became  Alliance Brokerage). David also co-founded Scotty’s Juicetree which was  the original fresh-squeezed juice company in the Northwest starting in  Pike Place Market in the mid-1970s.

Diane  completed her BA at Washington State University majoring in English and  Communications/Advertising and worked at KIRO Radio in the  advertising/marketing department.

Diane  has a reputation for tenacity and hard work which has resulted in a  very successful track record of product placement both locally, in the  western region, and also nationally.


Fred Masterjohn:

Marketing Manager/Co-Owner

Fred  has more than 17 years of experience in the food industry, beginning in  restaurants where he held every position from maintenance man to  manager. Eventually doing deliveries and prospecting for Scotties  Juicetree in the early 1990s. Fred spent more than 30 years at The  Boeing Company where the company graciously paid for his education in:  Marketing (Cornell) , Project Management (Villanova), Business  Administration (Notre Dame) and Lean/Six Sigma (Green Belt  certification).

Fred  has a passion for marketing, and process improvement in the food  manufacturing sector. He has brought to fruition large scale projects  where yearly savings of over one million dollars were realized. He has  helped to develop the marketing for some very successful products on the  shelves today.

Ryan Eckhart:

Regional Sales/Oregon, southern Washington

Ryan has more than 19 years in the food industry, beginning as a courtesy clerk and worked in nearly every department and operating in a variety of capacities. Eventually working up to manager positions running grocery and dairy/frozen departments for multiple retailers, Ryan has nearly done everything possible in the retail grocery sector.

Ryan completed his BS at California State University Fullerton majoring in Kinesiology.

He has an excellent understanding of the natural food sector and the demand for high quality products by consumers..

James Robinson:

Advisor/Oregon, southern Washington

Jim  comes from a long line of food brokerage professionals including his  Grandfather, Jim, who was a pioneer with the Kelly Douglas & Co.,  Ltd., a distributor of grocery products in Canada founded in 1896. His  father, David Robinson and uncle, Alan Robinson, were founding brokers  with Alliance/Ampac and ARA and his sister, Diane continues the  tradition with Marketing Northwest. Jim brings a passion for organic and  health oriented foods coupled with skilled culinary interests. As Sales  Manager of Oregon (and southern Washington), he brings experience in  the sales, marketing, product demonstration & promotion of   innovative new food and beverage offerings.


Regional Sales/Idaho, eastern Washington